• The Authority in Livestock Handling Equipment.

Privacy Policy

Updated May 31, 2022

Powder River, Inc., the owner and operator of the website located at www.powderriver.com, (“powderriver.com”) recognizes that its customers, visitors, users, and others (collectively or individually “Users”) who use powderriver.com or other web sites/landing pages owned or operated by Powder River, Inc. (the “Powder River Sites”) value their privacy. This Privacy Policy details important information regarding the use and disclosure of Users’ information collected on the Powder River Sites. Powder River, Inc. provides this Privacy Policy to help you make an informed decision about whether to use or continue using the Powder River Sites. WHEN YOU CLICK ON AN “I ACCEPT”, “SUBMIT”, OR ANY CALL TO ACTION BUTTON ON THE POWDERRIVER.COM WEB SITE OR IN CONNECTION WITH THE POWDER RIVER WEB SITE TERMS AND CONDITIONS (WHICH ARE INCORPORATED HEREIN BY REFERENCE), YOU AGREE TO THIS PRIVACY POLICY. PLEASE DO NOT CLICK ON “I AGREE”, “SUBMIT”, OR ANY CALL TO ACTION BUTTON IF YOU DO NOT AGREE WITH THIS POLICY. TO REVOKE YOUR ACCEPTANCE AT ANY TIME AFTER YOU HAVE CLICKED ON ANY BUTTON PLEASE CONTACT INFO@POWDERRIVER.COM.

Your use of the Powder River Sites and any personal information you provide on the Powder River Sites remains subject to the terms of this Privacy Policy. Please note that this Privacy Policy does not apply to any video, image, music clip or track, or other content that Users direct us to post onto the Powder River Sites.

Information We Collect and Receive

Powder River may collect personally identifiable information (such as your name, email address, gender, occupation, age, marital status, etc) if Users choose to participate in various activities on the Powder River Sites, such as uploading videos, posting messages in our forums, entering contests or sweepstakes, taking advantage of promotions, responding to surveys, or subscribing to newsletters or other mailing lists.

Powder River collects Users-submitted account information such as name and email address to identify you and send notifications related to the use of the Powder River Sites. When you visit the Powder River Sites, we may send one or more cookies – a small text file containing a string of alphanumeric characters – to your computer that uniquely identifies your browser. Powder River uses both session cookies and persistent cookies. A persistent cookie remains after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the site. Persistent cookies can be removed by following your browser’s help file directions. A session cookie is temporary and disappears after you close your browser. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Powder River Sites may not function properly if the ability to accept cookies is disabled. Powder River automatically receives and records information on our server logs from your browser, including your Internet Protocol (“IP”) address Powder River cookie information, the page you request and how long and how often you watch one of our videos. When you use the Powder River Sites, our servers may automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, IP address, browser type, browser language, referring / exit pages and URLs, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time of your request, and one or more cookies that may uniquely identify your browser.

 

How We Use the Information We Collect

If you submit personally identifiable information to us through the Powder River Sites, then we use your personal information to operate, maintain, and provide to you the features and functionality of the Powder River Sites. Powder River uses information you provide for such purposes as customizing the advertising and content you see, fulfilling your requests for products and services, improving our services, contacting you, conducting research, and providing anonymous reporting for internal and external clients. Powder River uses both your personally identifiable information and certain non-personally identifiable information (such as anonymous usage data, cookies, IP addresses, browser type, click-stream data, etc.) to improve the quality and design of the Powder River Sites and to create new features, promotions, functionality, and services by storing, tracking, and analyzing trends and Users’ preferences. Any personal information, video, or music content that you voluntarily disclose online (on discussion boards, in messages, in chat areas, or within your public profile page, etc.) or otherwise submit for distribution becomes publicly available and can be collected and used by others. Your account name (not your email address) is displayed to other Users when you upload videos or send messages through the Powder River Sites and other Users can contact you through messages and comments.

Any videos, pictures, music, or other information that you submit to the Powder River Sites may be redistributed through the Internet and other media channels, and may be viewed by the general public. Powder River may use cookies, clear gifs, and log file information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the Powder River Sites; (b) provide custom, personalized content and information; (c) monitor the effectiveness of our marketing campaigns; (d) monitor aggregate metrics such as total number of visitors, pages viewed, etc.; (e) monitor what shows you watch, what genre music you favor, and how often you are on the site; and (f) track your entries, submissions, and status in promotions, sweepstakes, and contests.

When Powder River Discloses Information

We provide personally identifiable information and non-personally-identifiable information to our subsidiaries, affiliated companies, or other businesses or persons for the purpose of processing such information on our behalf. We require that these parties agree to process such information in compliance with our Privacy Policy, and we use reasonable efforts to limit their use of such information and to use other appropriate confidentiality and security measures. Powder River does not rent, sell, or share personal information about you with other people or nonaffiliated companies except to provide products or services you’ve requested, when we have your permission using our opt in/out option. We provide the information to trusted partners who work on behalf of or with Powder River under confidentiality agreements. These companies may use your personal information to help Powder River communicate with you about offers from Powder River and our marketing partners. However, these companies do not have any independent right to share this information. Powder River will disclose personally and non-personally identifiable information when Powder River believes is necessary to: (1) respond to subpoenas, court orders, or legal process; (2) establish or exercise our legal rights; (3) defend against legal claims; (4) investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of our terms of use; or (5) to otherwise comply with the law. Powder River will transfer information about you if we are acquired by or merge with another company. Options: You may, of course, decline to submit personally identifiable information through the Powder River Sites, in which case Powder River may not be able to provide certain services to you. You can edit or unsubscribe your information, including your marketing preferences, at any time. To protect your privacy and security, we take reasonable steps (such as requesting a unique password) to verify your identity before granting you profile access or making corrections. You are responsible for always maintaining the secrecy of your unique password and account information. We reserve the right to send you certain communications relating to the Powder River service, such as service announcements, administrative messages and Powder River news, that are considered part of your account, without offering you the opportunity to opt-out of receiving them.

Please contact Powder River with any questions or comments about this Privacy Policy, your personal information, your consent, or your opt-in or opt-out choices using info@powderriver.com.

Third-party Advertisers, Links to Other Sites

Powder River allows third-party advertisers to serve advertisements within the Powder River Sites. These third-party advertisers use technology to send, directly to your browser, the advertisements and links that appear on the Powder River Sites. They automatically receive your IP address when this happens. Powder River does not provide any personally identifiable information to these third-party advertisers without your consent, except as part of a specific program or feature for which you will have the ability to opt-in or opt-out. Should you respond to an advertisement, the advertiser may conclude that you fit the description of the audience the advertiser is trying to reach. The advertiser may also use information regarding your use of the Powder River Sites, such as the number of times you viewed an ad (but not any personally identifiable information), to determine which ads to deliver to you.

Confidentiality

If Powder River learns of a security systems breach, then we may attempt to notify you electronically so that you can take appropriate protective steps. Powder River may post a notice on the Powder River Sites if a security breach occurs. We limit access to personal information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs. We have physical, electronic, and procedural safeguards that comply with federal regulations to protect personal information about you.

International Users

Please be advised that through your continued use of the Powder River Sites, which are governed by U.S. law, this Privacy Policy, and our Terms of Use, that you are agreeing to be bound by the laws of this territory and by transferring your personal information to the United States, you consent to that transfer.

Privacy for Children

Protecting the privacy of young children is especially important. For that reason, Powder River does not knowingly collect or maintain personally identifiable information or non-personally identifiable information on the Powder River Sites from persons under 13 years of age, and no part of our website is directed to persons under 13. If you are under 13 years of age, then please do not use or access the Powder River Sites at any time or in any manner. If Powder River learns that personally identifiable information of persons under 13 years of age has been collected on the Powder River Sites without verified parental consent, then Powderriver.com will take the appropriate steps to delete this information.